The Indian government has issued a stern notice to Meta regarding child sexual abuse material in advertisements on Instagram, demanding immediate action. This action reflects increasing regulatory risks for Meta in India, its largest market with over 480 million Instagram users.
India's Ministry of Electronics and Information Technology has directed Meta to disable advertisements promoting child sexual exploitation on Instagram. This directive follows a BBC investigation that uncovered such content in paid ads.
Meta maintains a zero-tolerance policy towards child abuse material and uses AI to detect violations. However, the company faces ongoing challenges in monitoring content among its large user base, which complicates compliance efforts.
Earlier this year, the European Commission criticized Meta for not preventing underage access to its platforms, leading to potential fines. The warning from India is indicative of broader regulatory scrutiny as the government aims to reinforce compliance on digital platforms.
With over 480 million Instagram users in India, Meta's compliance with local regulations is critical for its market viability. The substantial user base makes the country a key focus for Meta's operational strategy.
Meta's messaging app WhatsApp also faced scrutiny regarding a new username feature, which the Indian government claimed could increase cybercrime. The company has been asked to pause the rollout of the feature, indicating a trend of increased regulatory oversight on its platforms.
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The Indian government has issued a stern notice to Meta regarding child sexual abuse material in advertisements on Instagram, demanding immediate action. This action reflects increasing regulatory risks for Meta in India, its largest market with over 480 million Instagram users.