CNN and CNBC have been promoting Kalshi, a prediction market, since striking deals in December 2025. However, both networks have inconsistently disclosed their financial ties to Kalshi, raising concerns about transparency in reporting.
Since December 2025, CNN and CNBC have actively promoted Kalshi, a prediction market that allows users to bet on various future events. This promotion includes frequent mentions of Kalshi's predictions in their coverage, leading to widespread viewer exposure.
Both networks have financial relationships with Kalshi, incorporating customer acquisition deals and minority investments. These deals indicate that CNBC directly benefits financially each time viewers become users of Kalshi services, as well as through general increases in Kalshi's valuation.
While some reports do include disclaimers regarding CNBC's financial ties to Kalshi, a significant number of articles about Kalshi fail to mention these conflicts. Out of 58 articles published by CNBC since the partnership began, 22 did not disclose the financial relationship with Kalshi.
The lack of transparency in these disclosures raises ethical questions about the integrity of CNBC's reporting. Promoting a financial interest without clear communication to viewers blurs the lines between journalism and commercial advertising.
As major news outlets like CNN and CNBC engage in financial partnerships with predictive markets like Kalshi, it sparks a broader conversation about transparency and trust in the media. Audiences may need to critically evaluate the information presented against potential commercial motivations behind its coverage.
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CNN and CNBC have been promoting Kalshi, a prediction market, since striking deals in December 2025. However, both networks have inconsistently disclosed their financial ties to Kalshi, raising concerns about transparency in reporting.