Last fall, the team behind NPR’s podcast “Wild Card” observed a surge of perplexing comments on their Spotify episodes. Initially, a producer suspected these comments, characterized by unusual abbreviations and emojis, were bot traffic and reported them to Spotify.
Hannah Chin, an audio producer and Gen Z colleague at NPR, recognized the comments as communications from middle schoolers. These students, too young for mainstream social media, were using the podcast comment sections as a group chat platform, a behavior previously noted on the TED Radio Hour show.
When asked why they chose NPR, one student explained that they specifically looked for podcasts with few existing comments. This strategy allowed them to create a private communication space away from adult oversight.
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Teenagers repurposed the comment section of a low-traffic NPR podcast on Spotify into a private group chat. This activity was initially mistaken for bot behavior by NPR staff due to the unusual and seemingly incoherent posts.
Middle school students utilized the comment section of an NPR podcast on Spotify as a group chat, circumventing restrictions on other social media platforms. This incident highlights how young users adapt to communicate online when traditional channels are unavailable.
Middle school students are using the comment sections of NPR podcasts, specifically "Wild Card," as a private chat space to avoid adult supervision on traditional social media platforms. This activity was discovered by NPR staff after noticing unusual comments, which were later identified as communications between young users seeking less-monitored online spaces.