Apple has begun providing free 4K upgrades for select TV shows previously purchased through the iTunes Store. This move extends the company's earlier offer for movies and enhances viewing quality for users at no extra cost.
Apple has expanded its 4K upgrade offer to include select TV shows purchased through the iTunes Store. Previously, this free upgrade feature was available only for movies, which started in 2017 alongside the launch of the first Apple TV 4K.
This new feature allows users to watch specific titles in 4K resolution without additional costs. Shows like 'Mad Men', 'Star Trek: Strange New Worlds', and 'RuPaul’s Drag Race UK' are among those being upgraded. As the rollout is still in its early stages, the list of eligible titles is expected to grow.
Customers who have purchased these titles can now enjoy improved picture quality, enhancing the overall viewing experience. As this initiative aims to increase customer satisfaction, it may help consolidate Apple's position in the competitive streaming market.
The rollout is ongoing, and Apple users can anticipate more titles to be included in this upgrade campaign. Encouraging feedback from users is likely to motivate Apple to extend this initiative further.
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Apple has begun providing free 4K upgrades for select TV shows previously purchased through the iTunes Store. This move extends the company's earlier offer for movies and enhances viewing quality for users at no extra cost.