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Fitbit Air Launches in India for ₹13,999, Includes Google Health Premium Trial
Key points
- Fitbit Air launches in India on October 2 for ₹13,999.
- It will be available in Obsidian, Berry, Lavender, and Fog colorways.
- Includes a three-month trial of Google Health Premium.
- The device is screen-less and tracks various health metrics.
- Available through the Google Store and retail partners like Flipkart.
Fitbit Air Arrives in India
Google is expanding the availability of the Fitbit Air fitness tracker to India, with the device set to launch on October 2. The Fitbit Air will be priced at ₹13,999 upon its release in the Indian market.
This launch follows the device's global release earlier in the year, making it accessible to a new consumer base. The Fitbit Air will be sold through the Google Store and various retail partners, including Flipkart.
Features and Pricing
The Fitbit Air is a screen-less fitness tracker that offers a range of health and fitness monitoring capabilities. These include 24/7 heart rate monitoring, heart rhythm monitoring with A-fib (atrial fibrillation) alerts, blood oxygen level tracking, resting heart rate, heart rate variability, and sleep stages and duration.
The Indian pricing of ₹13,999 converts to approximately $145 USD, which is higher than its $99 cost in the U.S. This positions the Fitbit Air as a premium offering in the Indian market.
Color Options and Premium Access
Consumers in India will have four color options for the Fitbit Air: Obsidian, Berry, Lavender, and Fog. The launch in India will not include the Stephen Curry edition, but the core colors and band options will be available.
Each purchase of the Fitbit Air in India will include a three-month trial of Google Health Premium, providing full access to Google Health Coach services.
Market Context
The screen-less design of the Fitbit Air aims to cater to a growing interest in distraction-free health gadgets. While screen-less wearables are a niche, with India accounting for 5% of this market, the segment is seeing increased activity from both international and local brands.
Competitors in the screen-less wearable space include devices from Garmin, Luffu Link, and Indian startups like Noise and Urban, which often offer more affordably priced options.
✨ This summary was generated by AI from the outlets' reporting listed below. It is not independently verified and may contain errors — check the original sources. How BrevFeed works →
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How outlets covered it
Google has launched the screen-less Fitbit Air fitness tracker in India for ₹13,999 (approximately $146), a price point higher than its $99 US cost. This pricing strategy positions the device as a premium offering, potentially limiting its appeal in a market where screen-less wearables from local and international competitors are often more affordably priced.
The Fitbit Air smartwatch will launch in India on October 2 for ₹13,999. This expansion follows its global release earlier this year, making the device available to a new market.