A Financial Times report indicates that Apple has engaged in 257 meetings with EU policymakers since June 2024. The company's annual lobbying expenditure in Brussels is estimated to be between €8 million and €9 million.
This level of activity positions Apple as one of the most active corporate lobbyists in the EU capital. The data is based on the bloc’s transparency register and meeting databases for the European Parliament and European Commission.
Among major tech companies, Apple ranks second in meeting frequency, trailing Google, which held 302 meetings. Amazon also appeared in the top 20 with 239 meetings. The report notes that Apple's lobbying spending surpasses the combined expenditures of Total, Volkswagen, and Airbus.
Meta's yearly lobbying spending in Brussels is reported to be over €10 million, exceeding Apple's figures. The overall list of lobbyists was topped by WWF with 431 meetings.
American corporations, including Apple, have used their influence in Brussels to counter the bloc’s digital regulations. This lobbying effort occurs amidst US President Donald Trump's past threats of tariffs in response to Europe's pursuit of "tech sovereignty" to reduce reliance on US technology.
Apple and Amazon stated to The Financial Times that their engagement with policymakers focuses on topics important to their customers and businesses.
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A Financial Times analysis reveals Apple met with EU policymakers 257 times since June 2024 and spends €8-9 million annually on lobbying in Brussels. This places Apple second only to Google among major tech companies in EU lobbying activity, exceeding the combined spending of Total, Volkswagen, and Airbus.