The Weather Channel has announced a price increase for its streaming subscription service, with monthly fees rising from $3 to $5, marking a 66.7% increase. This change affects users of the dedicated smart TV app available across various platforms and aligns the pricing with earlier ambitions for a larger streaming service that never launched.
The Weather Channel has officially announced a price increase for its streaming service. The monthly fee for its smart TV app will rise from $3 to $5, and the annual subscription will increase from $30 to $50. This represents a significant price hike of 66.7%.
The app allows users to livestream The Weather Channel's broadcast and provides access to on-demand shows, local forecasts, maps, and news updates. This service launched in May 2022, aiming to provide access without the need for traditional cable or satellite subscriptions.
Notably, this price change mirrors the anticipated costs for a planned service called The Weather Channel Plus, which was intended to offer over 50 news and entertainment channels. This service, which was aimed for launch in late 2021 and projected to reach 30 million subscribers within five years, never materialized.
As a result, The Weather Channel only sees revenue from its existing streaming app, rather than a broader streaming service.
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The Weather Channel has announced a price increase for its streaming subscription service, with monthly fees rising from $3 to $5, marking a 66.7% increase. This change affects users of the dedicated smart TV app available across various platforms and aligns the pricing with earlier ambitions for a larger streaming service that never launched.