WeWard has launched 'Walking Mode,' restricting access to selected apps until users meet their step goals. This feature aims to encourage physical activity and reduce screen time, addressing a growing demand for healthier digital habits.
WeWard has introduced a new feature called 'Walking Mode' that allows users to lock specific apps until they complete a set number of steps.
This initiative is designed to promote walking while also helping users manage their screen time effectively.
The feature enables users to define their own step goals and the apps they wish to restrict, such as TikTok or Instagram.
For instance, one can set the restriction for 3,000 steps, making it easier to combine productivity with physical activity.
WeWard has been incentivizing walking through an in-app currency called 'Wards', which can be exchanged for various rewards including cash and gift cards.
The app incorporates a gamified leaderboard to foster friendly competition among users, enhancing engagement.
With funding from Venus Williams, the app claims 30 million users across 29 countries, including 4 million from the U.S.
Co-founder Yves Benchimol emphasized the importance of designing products that promote healthy real-world behaviors rather than merely capturing user attention.
WeWard's revenue model relies on in-app purchases, affiliate marketing, premium subscriptions, and advertising instead of selling user data.
The app reportedly encourages healthy habits while ensuring users spend only a limited time engaging with the platform.
✨ This summary was generated by AI from the outlets' reporting listed below. It is not independently verified and may contain errors — check the original sources. How BrevFeed works →
WeWard has launched 'Walking Mode,' restricting access to selected apps until users meet their step goals. This feature aims to encourage physical activity and reduce screen time, addressing a growing demand for healthier digital habits.