WeWard introduces 'Walking Mode' to limit app access until step goals are met

Launch of 'Walking Mode'

WeWard has introduced a new feature called 'Walking Mode' that allows users to lock specific apps until they complete a set number of steps.

This initiative is designed to promote walking while also helping users manage their screen time effectively.

Customization Options

The feature enables users to define their own step goals and the apps they wish to restrict, such as TikTok or Instagram.

For instance, one can set the restriction for 3,000 steps, making it easier to combine productivity with physical activity.

Background on WeWard

WeWard has been incentivizing walking through an in-app currency called 'Wards', which can be exchanged for various rewards including cash and gift cards.

The app incorporates a gamified leaderboard to foster friendly competition among users, enhancing engagement.

Market Position and Philosophy

With funding from Venus Williams, the app claims 30 million users across 29 countries, including 4 million from the U.S.

Co-founder Yves Benchimol emphasized the importance of designing products that promote healthy real-world behaviors rather than merely capturing user attention.

Operational Practices

WeWard's revenue model relies on in-app purchases, affiliate marketing, premium subscriptions, and advertising instead of selling user data.

The app reportedly encourages healthy habits while ensuring users spend only a limited time engaging with the platform.