MintStars co-founder Jessica Van Meir is resigning and donating her ownership shares to establish a 20% co-ownership pool for creators. This move is significant as it allows sex workers to benefit directly from the platform's success, setting a new precedent in subscription-based services.
Jessica Van Meir has announced her resignation from MintStars, an adult creator subscription platform she co-founded in 2021. In her announcement, she disclosed that she is donating her ownership shares to create a 20% co-ownership pool for the platform's creators.
Alongside the profit-sharing initiative, Van Meir will donate her remaining shares to SWOP Behind Bars, a nonprofit aiding incarcerated sex workers and trafficking survivors. This dual donation aims to support both the creators on the platform and the broader sex worker community.
The establishment of a co-ownership pool is relatively unprecedented within subscription service platforms, as it provides direct financial incentives to creators based on their contributions, rather than solely their individual efforts. This may influence future platform models in handling creator equity.
Van Meir cited external pressures and attacks on her academic research from anti-sex work groups as contributing factors to her resignation. She emphasized her commitment to her research and advocacy for sex worker rights, wishing to prevent conflicts of interest related to her role at MintStars.
MintStars plans to implement a points system allowing creators to earn ownership stakes based on their contributions. These points will translate into phantom shares, rewarding creators based on revenue generated and referrals, thus tying creator compensation directly to their impact on the platform.
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MintStars co-founder Jessica Van Meir is resigning and donating her ownership shares to establish a 20% co-ownership pool for creators. This move is significant as it allows sex workers to benefit directly from the platform's success, setting a new precedent in subscription-based services.