● Covered by 2 sources · 2 reportsMedium impact
Netflix Considers Launching Always-On Channels Amid Engagement Challenges
Key points
- Netflix may add always-on channels for non-stop streaming.
- The move addresses declining user engagement on the platform.
- It mimics free services like Pluto TV but with subscription.
- Netflix seeks to enhance ad revenue through these channels.
- Bundles with other streaming services are also being explored.
Netflix Explores Always-On Channels
Netflix is reportedly considering the launch of always-on channels that would continuously stream content for users, according to The Wall Street Journal. This would allow subscribers access to streaming content around the clock without the need to select specific shows or movies, akin to traditional broadcast television.
Addressing Engagement Declines
The potential introduction of always-on channels comes as Netflix seeks to counteract a reported decline in user engagement. The strategy may also boost ad revenue, as live programming is generally more ad-intensive compared to on-demand content.
Competing with Free Streaming Services
By adding always-on channels, Netflix looks to compete more directly with free, ad-supported platforms such as Pluto TV and Tubi. These services offer a similar continuous streaming experience but typically include advertisements as their primary revenue source.
Bundling Opportunities
Netflix is also considering the inclusion of bundles that feature partner streaming services, similar to approaches seen with competitors like Apple TV and Prime Video. Such bundles could provide additional value to subscribers by offering access to multiple streaming offerings under one subscription.
✨ This summary was generated by AI from the outlets' reporting listed below. It is not independently verified and may contain errors — check the original sources. How BrevFeed works →
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How outlets covered it
Netflix is exploring the launch of always-on live TV channels to enhance viewer engagement as competition in streaming intensifies. This strategy may bolster its ad revenue and align it with free streaming services, while addressing audience decline concerns.
Netflix is exploring the addition of always-on channels to boost engagement. This comes as the platform faces declining viewership and seeks to replicate the ad-supported model's success.