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GameStop's Pokémon cards marked up over 300% amid scalping concerns

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Key points

  • GameStop marks up Pokémon cards by over 300%
  • Ascended Heroes Booster Bundle priced at $90 instead of $27
  • Nintendo addresses price gouging concerns in market

Price Markup on Pokémon Cards

GameStop has been notably raising prices on Pokémon trading cards, with examples including an Ascended Heroes Booster Bundle listed for $90 on their website, starkly contrasting with the $27 price at the Pokémon Center. This represents a markup exceeding 200%, significantly impacting collectors and young fans.

Scalping Problem Acknowledged by Nintendo

During a recent shareholder meeting, Nintendo president Shuntaro Furukawa expressed awareness of the growing problem of high-priced reselling in the trading card marketplace. Nintendo, along with The Pokémon Company, is considering actions to combat these pricing issues as they impact accessibility for consumers.

Increasing Concerns Among Collectors

GameStop's recent pre-order campaign for the Pokémon 30th Anniversary Celebration set has raised eyebrows, with prices set at $90 for Booster Bundles and $170 for Elite Trainer Boxes, while retail prices are significantly lower at approximately $55. Such steep markups exacerbate existing frustrations among TCG enthusiasts.

✨ This summary was generated by AI from the outlets' reporting listed below. It is not independently verified and may contain errors — check the original sources. How BrevFeed works →

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Reporting from

GameStop is charging over 300% more for Pokémon trading cards compared to standard retail prices. This increase highlights ongoing issues of price gouging in the trading card market, prompting Nintendo to consider measures against such practices.