A new on-demand webinar highlights the Approval Gap in ad tech, emphasizing the security risks posed by unmonitored third-party scripts. It features insights from Reflectiz and Taboola, discussing how to vet vendors effectively to protect customer data.
The Approval Gap refers to the disconnect between approved marketing tags and the actual scripts running on a website. Approved vendors can load additional scripts that have not been vetted by security teams, potentially exposing sensitive user data.
Idan Cohen of Reflectiz and Omri Ariav from Taboola discuss the importance of continuous monitoring of third-party scripts. Ariav emphasizes that initial approval is insufficient; ongoing assessment is necessary to ensure compliance with security standards.
To mitigate risks, organizations must set high standards for their digital supply chain. The webinar outlines critical questions that marketing vendors must answer regarding their code and security practices before being allowed to execute on a website.
The webinar provides actionable insights for security and IT teams to close the Approval Gap. This includes understanding how third parties operate and implementing a strategy for ongoing oversight to safeguard against vulnerabilities.
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A new on-demand webinar highlights the Approval Gap in ad tech, emphasizing the security risks posed by unmonitored third-party scripts. It features insights from Reflectiz and Taboola, discussing how to vet vendors effectively to protect customer data.