Apple has introduced several new features to celebrate the return of Major League Soccer on Apple TV. These include exclusive playlists on Apple Music, Matchday Guides on Apple Maps, and an audio experience for Apple Fitness+, aimed at enriching the viewer experience.
Major League Soccer (MLS) is set to return on Apple TV on July 16, with six matches scheduled over the next two days. Among the highlighted matches are CF Montréal vs. Toronto FC and LA Galaxy vs. Los Angeles Football Club, featuring a blend of high-stakes competition to kick off the season.
To celebrate the return of MLS, Apple introduced several features across its platforms. Apple Music now includes special playlists curated by MLS players, while the Fitness+ app offers a new Time to Walk episode featuring Thomas Müller. Additionally, Apple Maps is launching dedicated Matchday Guides.
The Matchday Guides on Apple Maps aim to help fans find local restaurants and attractions during game days. These guides include recommendations from MLS clubs and insights from players, enabling fans to explore their cities around the matches more comprehensively.
MLS matches will be accessible to Apple TV subscribers in more than 100 countries and regions at no extra cost. Viewers can follow live scores, standings, and various team statistics through the Apple Sports app, enhancing fan engagement with the league.
In connection with the start of the season, adidas will host a two-day event in Brooklyn, New York, featuring watch parties and player appearances. This celebration will further increase fan involvement in the returning season of MLS.
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Apple has introduced several new features to celebrate the return of Major League Soccer on Apple TV. These include exclusive playlists on Apple Music, Matchday Guides on Apple Maps, and an audio experience for Apple Fitness+, aimed at enriching the viewer experience.