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Trump Media launches paid access to influential posts on Truth Social

Aggregated by BrevFeed startups · updated 1h ago
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Trump Media & Technology Group is launching a paid service called Truth API on August 1. This service will grant Wall Street firms rapid access to key social media posts from influential accounts, with a focus on those from Donald Trump, potentially affecting market movements.

Key points

Launch of Truth API

Trump Media & Technology Group announced the upcoming launch of a paid service called Truth API, set to start on August 1, 2023. This new service will offer Wall Street firms high-speed access to posts from key influential accounts, primarily focusing on the posts made by Donald Trump. This initiative is part of Trump Media’s strategy to generate consistent revenue, as the company is currently operating at a loss.

Market Implications

The Truth API service aims to cater specifically to financial traders who require timely updates on market-moving posts. Trump's interactions on the platform have historically influenced global markets, especially regarding trade policies and tariffs. The new system promises to deliver updates to institutional clients within milliseconds, differentiating it from previous methods where banks had to monitor the app manually.

Business Model and Future Plans

Kevin McGurn, interim CEO of Trump Media, emphasized the potential for generating stable income through this service. He noted that firms had previously been extracting data from Truth Social without proper authorization, and impending measures will block these unofficial methods, compelling firms to utilize the paid API. This monetization strategy suggests that Trump could gain financially, given that his family owns the majority stake in the company.

Context of Political and Business Overlap

This development emphasizes the intersection of Trump’s public persona as a former president and his private business interests. While numerous social media platforms already monetize user data, this specific approach raises questions regarding ethics and influence, particularly given the direct financial benefits it could yield for Trump. The BBC has sought confirmation on whether Trump’s posts will definitively be part of the paid feed but has not received a response as of yet.

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Trump Media & Technology Group is launching a paid service called Truth API on August 1. This service will grant Wall Street firms rapid access to key social media posts from influential accounts, with a focus on those from Donald Trump, potentially affecting market movements.