● Covered by 1 source · 1 reportMedium impact
Google Pixel and Nothing see rapid growth in Indian smartphone market
Key points
- Google Pixel grew 68% in the ultra-premium segment in India.
- Nothing achieved 105% growth, benefitting from cricket sponsorships.
- Overall smartphone shipments in India declined by 10% year-over-year.
Market Trends in Q2 2026
The smartphone segment in India is facing a downturn, with a 10% decline in shipments year-over-year, as reported by Counterpoint Research. Major brands, especially from China such as Vivo and iQOO, have lost market share while Samsung was the only top player to record a slight growth of 2%.
Growth of Nothing
Nothing has emerged as the fastest-growing smartphone brand in India, achieving a remarkable 105% year-over-year growth in Q2 2026. The growth can be largely attributed to the popularity of the Nothing Phone (4a) series and a strategic sponsorship with the Indian cricket team RCB, which enhanced brand visibility.
Google Pixel's Performance
Google Pixel has been identified as the fastest-growing brand within the ultra-premium smartphone segment, which comprises devices priced above INR 45,000. It has seen a 68% increase in market share, credited to effective marketing initiatives and an emphasis on offline retail sales alongside maintaining stable pricing for its products.
Industry Impact
The growth of Pixel and Nothing reflects a shift in consumer preferences in India, showcasing opportunities even within a declining market. Their success may indicate the potential for alternative brands to capture market share as traditional companies face challenges.
✨ This summary was generated by AI from the outlets' reporting listed below. It is not independently verified and may contain errors — check the original sources. How BrevFeed works →
The daily brief
One email each morning: the day's tech stories, clustered across outlets and summarized. No account needed.
One email a day. Unsubscribe in one click, any time.
Today's brief
Spend a few minutes, get the whole day. Every topic's top stories in one hands-free rundown — listen, watch, or read the transcript.
▶ Play today's brief
New every morning, and the back catalogue is archived by date.
Reporting from
Google Pixel and Nothing emerged as the fastest-growing smartphone brands in India in Q2 2026, despite an overall market decline. Nothing experienced a 105% year-over-year growth, while Google Pixel grew by 68% in the ultra-premium segment, due to effective marketing and retail strategies.