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Facebook to test full-screen video interface, launches Seller app and free verification
Key points
- Facebook will test a full-screen video interface upon app launch.
- The new interface will roll out to video-preferring countries first.
- Meta launched a dedicated Seller app for Marketplace users.
- Facebook is offering a free verified badge via selfie verification.
Facebook's Video-First Redesign
Facebook head Tom Alison announced that the platform will begin testing a "reimagined experience" later this year. This new interface will present a subset of users with full-screen video content immediately upon opening the app. The initial rollout will target countries with a preference for video content, with potential expansion to the US next year.
Strategic Shift Driven by User Trends
These tests are a response to Facebook's observation that video is becoming central to conversations, community formation, and commerce. This shift aims to prevent Facebook from falling behind rival platforms like TikTok. Meta reported a collective loss of 20 million users across its platforms in the first quarter of 2026.
New Apps for Marketplace and Groups
In addition to the video-centric changes, Facebook is launching new dedicated applications. "Seller" is a new app for Marketplace sellers, allowing them to track performance, manage listings, and message buyers. Earlier this year, Facebook also launched its "Forum" app, providing a dedicated space for interactions within Facebook Groups.
Changes to User Verification
Facebook is also modifying its user verification system. While Meta Verified offers paid badges starting at $11.99 per month, Facebook is now introducing a free verified badge. Users can obtain this free badge by completing a "simple selfie verification" process, intended to help users confirm identity.
✨ This summary was generated by AI from the outlets' reporting listed below. It is not independently verified and may contain errors — check the original sources. How BrevFeed works →
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Reporting from
Facebook will begin testing a "reimagined experience" later this year that prioritizes full-screen video content upon app launch, initially in video-preferring countries. This change, along with new apps for Marketplace sellers and Facebook Groups, and a free verification option, aims to retain users and compete with platforms like TikTok, as Meta collectively lost 20 million users in Q1 2026.