● Covered by 6 sources · 6 reportsLow impact1 negative5 neutral
Peacock Raises Streaming Prices Across All Tiers, Up to $3 Per Month
Key points
- Select plan increased from $7.99 to $8.99 per month.
- Premium plan increased from $10.99 to $12.99 per month.
- Premium Plus plan increased from $16.99 to $19.99 per month.
- New subscribers face new prices starting August 18.
- Existing subscribers see changes on billing dates after September 17.
- Peacock launched in 2020.
- This is the fourth consecutive annual price hike.
- Peacock announced "Peacock Membership Awards" with discounts and subscriptions.
- Peacock achieved its first profitable quarter in Q2 2026.
- Peacock reported $189 million in adjusted EBITDA in Q2 2026.
- Peacock gained 2 million subscribers in Q2, reaching 48 million total.
Peacock Implements New Pricing Structure
Peacock has announced price increases across all three of its streaming subscription tiers. The ad-supported Select plan, previously $7.99 per month, is now $8.99 per month. The Premium plan, also ad-supported, has risen from $10.99 to $12.99 per month. The ad-free Premium Plus tier, which includes downloads, saw the largest increase, moving from $16.99 to $19.99 per month.
Effective Dates for Price Changes
The new pricing structure is effective immediately for new or returning subscribers, starting August 18. Existing subscribers will see these price adjustments applied on their next billing date occurring on or after September 17. Annual plans are also affected, with the Select annual plan now $89.99, Premium $129.99, and Premium Plus $199.99.
Company Justification and Past Increases
According to Peacock's support page, the price changes are intended to allow the service to "create the best experience for its viewers, remain competitive in the marketplace, and deliver unique content across all genres." This marks another price hike for Peacock, following a previous $3 increase in July 2023.
Recent Feature Additions
In recent months, Peacock has introduced new features, including vertical video for NBA streams and an AI-powered "Bravoverse" feed with clips from shows like "The Real Housewives" and "Vanderpump Rules." These additions aim to enhance the viewer experience and attract subscribers.
Updates
- Peacock launched in 2020.
- This is the fourth consecutive annual price hike.
- Peacock announced "Peacock Membership Awards" with discounts and subscriptions.
- Peacock achieved its first profitable quarter in Q2 2026.
- Peacock reported $189 million in adjusted EBITDA in Q2 2026.
- Peacock gained 2 million subscribers in Q2, reaching 48 million total.
✨ This summary was generated by AI from the outlets' reporting listed below. It is not independently verified and may contain errors — check the original sources. How BrevFeed works →
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How outlets covered it
Peacock has raised its subscription prices for the fourth time in four years, with increases ranging from $1 to $3 per month across its plans. This price adjustment follows the streaming service achieving its first quarterly profit of $189 million in adjusted EBITDA in Q2 2026, driven by significant growth in subscription and advertising revenue.
Peacock has increased its subscription prices for the fourth time in as many years, with the ad-based plan rising to $13/month and Premium Plus to $20/month. This change impacts new and returning customers immediately, while current subscribers will see the increase after September 17. The price hike follows Peacock's announcement of its first profitable quarter.
NBC Universal has increased the subscription prices for its streaming service, Peacock, for the fourth year in a row. The Premium plan now costs $12.99/month and Premium Plus is $19.99/month, reflecting a trend of rising costs across streaming platforms.
Peacock has raised the prices for all its streaming plans, with the ad-supported "Select" plan increasing to $8.99/month, "Premium" to $12.99/month, and "Premium Plus" to $19.99/month. These changes take effect for new subscribers on August 18 and for existing subscribers after September 17, marking the platform's fourth price hike in four years.
Peacock has raised the prices for all three of its subscription tiers, with increases ranging from $1 to $3 per month or $10 to $30 per year. These price adjustments are effective immediately for new subscribers and will apply to existing subscribers starting September 17.
Peacock has raised the prices for all its streaming plans, with increases ranging from $1 to $3 per month. This change affects both new and existing subscribers and follows previous price hikes by the streaming service.