● Covered by 4 sources · 5 reportsMedium impact1 negative4 neutral
Apple reportedly lays off 60 Vision employees, signaling shift in VR development
Key points
- Apple reportedly laid off 60 employees from its VR development team.
- The affected team is identified as the Apple Vision Group.
- Bloomberg previously reported the Vision Products Group was broken up over a year ago.
- Apple executives have stated continued investment in spatial computing and visionOS.
- Apple laid off over 200 employees across Vision Pro, Siri, and software engineering teams.
- Around 100 job cuts came from the Vision Pro group.
- Apple is largely shutting down a Vision Pro team focused on gaming.
- Apple is scaling back the team producing Immersive Video for Vision Pro.
- Apple will encourage third parties to create immersive content.
- The Intelligent Systems Experience team was also impacted by job cuts.
- Apple laid off 100 employees from the Siri and software divisions.
- Siri cuts target teams working on the old version of the Siri assistant.
- New Siri AI system requires personnel with different expertise.
Apple Vision Team Layoffs Reported
AppleInsider reports that Apple has laid off at least 60 employees from its VR development team, specifically the Apple Vision Group. The report cites reliable sources, though Apple has not officially confirmed or commented on the layoffs.
Previous Restructuring of Vision Products Group
More than a year ago, Bloomberg's Mark Gurman reported that Apple had disbanded the Vision Products Group (VPG). At that time, staff were moved from a single entity combining Vision hardware and software into Apple's larger hardware and software engineering organizations. Mike Rockwell, who previously oversaw the VPG, was reportedly moved to lead the Siri revamp.
Continued Investment in Spatial Computing
Despite the reported layoffs and previous restructuring, Apple executives have publicly affirmed their commitment to spatial computing. In April, incoming CEO John Ternus described the Vision Pro as an "extraordinary product" and stated Apple was in the "early innings" of spatial computing. Steve Sinclair, Apple's Senior Director for visionOS product marketing, also stated in recent months that Apple is "invested in this platform" and continues to improve and invest in visionOS and spatial computing capabilities.
Implications for Future Hardware
Gurman's previous reporting indicated that Apple remained committed to visionOS and broader spatial-computing ambitions, but was deprioritizing major new enclosed headsets in favor of other AI wearables. The current layoffs could further indicate a shift in the company's approach to VR hardware development, potentially focusing resources elsewhere within its spatial computing strategy.
Updates
- Apple laid off 100 employees from the Siri and software divisions.
- Siri cuts target teams working on the old version of the Siri assistant.
- New Siri AI system requires personnel with different expertise.
- Apple laid off over 200 employees across Vision Pro, Siri, and software engineering teams.
- Around 100 job cuts came from the Vision Pro group.
- Apple is largely shutting down a Vision Pro team focused on gaming.
- Apple is scaling back the team producing Immersive Video for Vision Pro.
- Apple will encourage third parties to create immersive content.
- The Intelligent Systems Experience team was also impacted by job cuts.
✨ This summary was generated by AI from the outlets' reporting listed below. It is not independently verified and may contain errors — check the original sources. How BrevFeed works →
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How outlets covered it
Apple has reportedly laid off more than 200 employees across its Vision Pro and Siri software divisions, according to Bloomberg. These cuts are part of a realignment to focus on smart glasses and next-generation AI technology, impacting teams involved in Vision Pro gaming and immersive video, and older Siri development.
Apple has cut over 200 positions, including approximately 100 from the Vision Pro team and others from Siri and Intelligent Systems Experience teams. These reductions are part of a company reshuffle to focus on newer AI efforts and device development. The job cuts indicate Apple's strategic shift in resource allocation amidst a challenging period for the company.
Apple has laid off over 200 employees from its Vision Pro and Siri teams, including largely shutting down a Vision Pro gaming team and reducing the immersive content team. These cuts follow the Vision Pro's launch and coincide with the recent revamp of Siri with AI capabilities.
Apple has laid off over 200 employees from its Vision Pro, Siri, and software engineering teams, according to a Bloomberg report. These job cuts are part of a business evolution to realign resources for new initiatives, including a revamped Siri AI platform and future smart glasses development.
Apple has reportedly laid off at least 60 employees from its VR development team, the Apple Vision Group, according to AppleInsider. This move suggests a potential reprioritization within Apple's spatial computing initiatives, despite previous assurances of continued investment in visionOS and the Vision Pro.