● Covered by 2 sources · 2 reportsLow impact1 negative1 neutral
Tesla discontinues Solar Roof tiles, citing financial unviability
Key points
- Tesla has discontinued its Solar Roof product.
- The company deemed the product financially unviable.
- Tesla's website no longer lists Solar Roof as an option.
- Only 3,000 US homes had Solar Roof installations by 2023.
- Tesla introduced its Solar Roof product nearly a decade ago.
- The Solar Roof URL now redirects to Tesla's generic solar landing page.
- Electrek first reported on the product's disappearance.
- Tesla aimed for 1,000 Solar Roof installations per week.
- Installations reached 20 to 40 per week as of 2022.
Solar Roof Discontinuation
Tesla has ceased offering its Solar Roof product, which featured solar panels designed to resemble traditional roofing tiles. Sources close to the program informed Electrek that Tesla has notified its third-party installers that Solar Roof is no longer available for order, and future supplies will consist only of conventional solar panels.
Financial Viability Concerns
The decision to discontinue Solar Roof reportedly stems from Tesla's conclusion that the product was not financially viable. This follows previous admissions by CEO Elon Musk in 2021 regarding "significant mistakes" that led to cost overruns and delays in the Solar Roof project.
Website Changes Confirm Discontinuation
Although Tesla has not made an official announcement, changes on its website corroborate the discontinuation. The dedicated Solar Roof page (tesla.com/solarroof) now redirects to Tesla's general solar panel page, and the "Solar Roof" option has been removed from the navigation menu for Tesla Energy products. The remaining products listed are Solar Panels, Powerwall, and Megapack.
Limited Market Adoption
First revealed in 2016 and reaching mass production in March 2020, Solar Roof never achieved widespread adoption. A 2023 Wood Mackenzie report estimated that only 3,000 US homes had installed the solar shingles, significantly below Tesla's initial target of 1,000 installations per week. In contrast, Tesla is reportedly experiencing greater success with its standard solar panels and plans to build a new factory near Houston, Texas, to increase production.
Updates
- Tesla introduced its Solar Roof product nearly a decade ago.
- The Solar Roof URL now redirects to Tesla's generic solar landing page.
- Electrek first reported on the product's disappearance.
- Tesla aimed for 1,000 Solar Roof installations per week.
- Installations reached 20 to 40 per week as of 2022.
✨ This summary was generated by AI from the outlets' reporting listed below. It is not independently verified and may contain errors — check the original sources. How BrevFeed works →
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How outlets covered it
Tesla has removed all public-facing mentions of its Solar Roof product from its website, with URLs now redirecting to generic solar pages. This discontinuation follows years of low installation rates and high costs, indicating the product's failure to achieve widespread adoption. The move signifies Tesla's exit from the integrated solar shingle market, impacting customers who might have considered this premium solar option.
Tesla has discontinued its Solar Roof product, which integrated solar panels into roofing tiles, according to reports from Electrek. The company has reportedly concluded that the product is not financially viable, and its website has removed all references to Solar Roof, redirecting its dedicated page to general solar panels. This discontinuation impacts customers interested in integrated solar roofing solutions from Tesla.