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AMD Achieves Record X86 CPU Market Share in Q2 2026 Amidst Overall Market Growth

🔄 Updated 21d ago — new reporting from Tom's Hardware
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Key points

  • AMD's x86 market share hit a record 34.1% in Q2 2026.
  • Overall CPU shipments grew 10% sequentially in Q2 2026.
  • Data center and laptop CPU shipments increased significantly.
  • Desktop CPU shipments declined, described as "ugly" by Mercury Research.
  • Discrete graphics processor sales increased 12.2% sequentially and 14.1% year-over-year in Q2 2026.
  • Discrete graphics sales in Q2 2026 marked the best market dynamics in four years.
  • Overall GPU sales totaled 75.5 million units in Q2 2026.
  • Desktop GPU shipments declined 4% quarter-over-quarter.
  • Notebook GPU shipments surged 16.8%.
  • Desktop discrete graphics card shipments reached 12.5 million units in Q2 2026.
  • Nvidia held 90% of the desktop discrete graphics market share in Q2 2026.
  • AMD held 8% of the desktop discrete graphics market share in Q2 2026.
  • Intel held 2% of the desktop discrete graphics market share in Q2 2026.
  • Desktop discrete graphics shipments increased 5.9% sequentially in Q2 2026.
  • Desktop discrete graphics shipments increased 7.8% year-over-year in Q2 2026.
  • 12.5 million desktop AIBs is the highest since Q1 2022, which saw 13.38 million AIBs.
  • 24.3 million desktop AIBs shipped in H1 2026, up from 20.8 million in H1 2025.
  • Around 14 million desktop PCs were sold in Q2 2026.

AMD's Record Market Share

In the second quarter of 2026, AMD achieved its highest-ever x86 processor market share. The company now controls 34.1% of the x86 processor market when including IoT, console SoCs, and embedded CPUs. Excluding these categories, AMD's share stands at 30.7% of the overall x86 processor market, marking a significant gain.

Overall CPU Market Performance

The total CPU market experienced a 10% sequential increase in unit shipments during Q2 2026, surpassing typical seasonal trends. This growth was largely attributed to increased supplies from Intel, particularly in mobile client processors, and continued strong product ramps from AMD. Arm CPU shipments also showed strong increases in the quarter.

Segment-Specific Trends

While the overall market grew sequentially, year-over-year unit shipments for the CPU market contracted. This decline was primarily due to significantly lower shipments in IoT, SoC, and embedded products, partly influenced by AMD's shrinking game console business, and a substantial drop in desktop CPU volumes. Conversely, shipments of data center and notebook processors saw strong growth during the same period.

Desktop Market Challenges

The desktop X86 CPU market was characterized as "ugly" in the Mercury Research report, indicating significant challenges and declining sales in this segment. Despite this, both AMD and Intel increased CPU shipments sequentially when excluding IoT, SoC, and embedded products, with AMD showing faster growth and gaining unit share across major segments.

Updates

🕒 2026-09-11 · new reporting from Tom's Hardware
  • Desktop discrete graphics card shipments reached 12.5 million units in Q2 2026.
  • Nvidia held 90% of the desktop discrete graphics market share in Q2 2026.
  • AMD held 8% of the desktop discrete graphics market share in Q2 2026.
  • Intel held 2% of the desktop discrete graphics market share in Q2 2026.
  • Desktop discrete graphics shipments increased 5.9% sequentially in Q2 2026.
  • Desktop discrete graphics shipments increased 7.8% year-over-year in Q2 2026.
  • 12.5 million desktop AIBs is the highest since Q1 2022, which saw 13.38 million AIBs.
  • 24.3 million desktop AIBs shipped in H1 2026, up from 20.8 million in H1 2025.
  • Around 14 million desktop PCs were sold in Q2 2026.
🕒 2026-09-04 · new reporting from Tom's Hardware
  • Discrete graphics processor sales increased 12.2% sequentially and 14.1% year-over-year in Q2 2026.
  • Discrete graphics sales in Q2 2026 marked the best market dynamics in four years.
  • Overall GPU sales totaled 75.5 million units in Q2 2026.
  • Desktop GPU shipments declined 4% quarter-over-quarter.
  • Notebook GPU shipments surged 16.8%.

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How outlets covered it

Desktop discrete graphics card shipments hit 12.5 million units in Q2 2026, a four-year high, despite rising prices. Nvidia maintained market dominance with a 90% share, while AMD held 8% and Intel 2%.

Discrete graphics processor sales for consumer PCs increased by 12.2% sequentially and 14.1% year-over-year in Q2 2026, marking the best market dynamics in four years. This growth occurred despite rising component prices and a contraction in the overall consumer CPU market, primarily driven by strong demand for notebook GPUs.

AMD reached its highest-ever x86 processor market share in Q2 2026, capturing 34.1% of the market including IoT and console SoCs, and 30.7% excluding them. This growth occurred as the overall CPU market saw a 10% sequential increase in unit shipments, driven by strong demand in data center and laptop segments, despite a decline in desktop CPU sales.