● Covered by 2 sources · 2 reportsLow impact2 neutral
Graze joins Flipboard to advance open social web initiatives
Key points
- Graze, which builds social algorithm tools, has joined Flipboard.
- The acquisition aims to accelerate development in the open social web space.
- Graze's technology will be integrated into Flipboard's platform.
- The combined entity will focus on curatorial roles in the attention economy.
Graze Joins Flipboard
Graze, a company that develops tools to help users manage their social algorithms, has announced it is joining Flipboard. This strategic move is intended to further their shared vision for an open social web and a more equitable attention economy.
Accelerating Open Social Development
Graze's founder stated that the decision to join Flipboard was driven by the need to accelerate their work. As a small team, Graze faced challenges in scaling operations that Flipboard has already addressed. The collaboration is expected to multiply their impact by integrating Graze's novel approaches into Flipboard's established infrastructure.
Shared Vision for the Attention Economy
Both Graze and Flipboard share a vision for an attention economy that benefits all users. They believe that a curatorial role in shaping algorithms is essential for sustainability, especially with the rise of generative AI. The combined entity aims to create a platform where users can discover feeds across various open social platforms like Bluesky, Mastodon, Threads, and RSS.
✨ This summary was generated by AI from the outlets' reporting listed below. It is not independently verified and may contain errors — check the original sources. How BrevFeed works →
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How outlets covered it
Flipboard acquired Graze, a Portland-based startup specializing in building and monetizing feeds for the open social web, particularly on Bluesky. This acquisition aims to enhance Flipboard's investment in open social platforms and introduce a contextual advertising model that shares revenue with feed creators.
Graze, a company focused on building tools for personalized social algorithms, has joined Flipboard. This move aims to accelerate their work on the open social web and integrate their technology with Flipboard's existing platform.