● Covered by 7 sources · 7 reportsLow impact7 neutral
Apple Increases Prices for Apple TV and Individual Apple One Subscriptions
Key points
- Apple TV monthly price increased to $14.99 from $12.99.
- Apple TV annual price increased to $119 from $99.
- Individual Apple One plan increased to $21.95 from $19.95.
- Price changes are effective immediately for new subscribers.
- Existing subscribers will be notified one month before new rates apply.
- Apple TV was previously called Apple TV+.
- Apple TV launched in 2019 for $4.99 per month.
- Apple TV added content like "F1" and "Ted Lasso" (season 4).
- Apple raised Apple Music prices by $1 per month in July.
- Apple reported $30.7 billion in services revenue in Q3.
- Apple's services unit gross margin was down over 1% in Q3.
- Apple One bundles Apple TV with Apple Arcade, Apple Fitness+, Apple Music, Apple News+, and iCloud+.
- Apple Music's monthly price increased from $11 to $13 last month.
- Combined monthly cost of nine streaming services increased 61% from $95.91 in March 2021 to $154.41.
- Annual cost for nine streaming services increased by $702 since March 2021.
- Apple TV+ price increased 200% since March 2021.
Subscription Price Adjustments
Apple has announced price increases for its Apple TV streaming service and the individual tier of its Apple One bundle. The monthly subscription for Apple TV is now $14.99, up from $12.99. The annual subscription has increased from $99 to $119.
The individual Apple One plan, which includes Apple TV along with other services, has also seen a price hike, moving from $19.95 to $21.95 per month. Prices for other Apple One plans, such as Family and Premier, remain unchanged at this time.
Effective Dates and Notifications
These new prices are effective immediately for all new subscribers. Existing subscribers will receive a notification approximately one month before the increased rates are applied to their accounts.
This adjustment follows a previous price increase for Apple Music last month, which also affected the Apple One Family and Premier plans.
Context of Price Changes
This marks the fourth price increase for Apple TV in four years, with the monthly subscription cost having tripled since its launch in 2019. The company has expanded Apple TV's content lineup significantly, including live sports like F1, MLB, and Major League Soccer, in addition to its original movies and series.
Other streaming services, including Netflix and Peacock, have also raised their subscription prices recently. Apple has also increased prices on some of its hardware devices and is reportedly planning to increase AppleCare Plus subscription prices.
Updates
- Combined monthly cost of nine streaming services increased 61% from $95.91 in March 2021 to $154.41.
- Annual cost for nine streaming services increased by $702 since March 2021.
- Apple TV+ price increased 200% since March 2021.
- Apple TV was previously called Apple TV+.
- Apple TV launched in 2019 for $4.99 per month.
- Apple TV added content like "F1" and "Ted Lasso" (season 4).
- Apple raised Apple Music prices by $1 per month in July.
- Apple reported $30.7 billion in services revenue in Q3.
- Apple's services unit gross margin was down over 1% in Q3.
- Apple One bundles Apple TV with Apple Arcade, Apple Fitness+, Apple Music, Apple News+, and iCloud+.
- Apple Music's monthly price increased from $11 to $13 last month.
✨ This summary was generated by AI from the outlets' reporting listed below. It is not independently verified and may contain errors — check the original sources. How BrevFeed works →
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How outlets covered it
The combined monthly cost of nine major streaming services increased by 61% from $95.91 in March 2021 to $154.41 today, resulting in an annual increase of $702 for the same services. This analysis tracks price changes for Netflix, Disney+, Hulu, HBO Max, Apple TV+, Paramount+, Peacock, YouTube Premium, and Spotify.
Apple raised the monthly price of Apple TV by $2 to $15 and the annual price by 20 percent to $119. The individual Apple One bundle also increased from $20 to $22 monthly. These price adjustments follow recent increases for Apple Music and other Apple One plans, impacting subscribers to Apple's services.
Apple raised the monthly price of Apple TV to $14.99 and the individual Apple One bundle to $21.95 in the U.S. This price adjustment positions Apple TV closer to competitor streaming service costs and follows previous price hikes for other Apple services.
Apple has raised the monthly price of Apple TV+ from $13 to $15 and the annual price to $120. The individual Apple One bundle, which includes Apple TV+, also increased by $2 to $22 per month. This marks the fourth price increase for Apple TV+ since its 2019 launch, aligning with similar price adjustments from other streaming services.
Apple has raised the monthly subscription price for Apple TV+ from $12.99 to $14.99, and the annual cost from $99 to $119. The Apple One bundle also saw a price increase, reflecting a broader trend of subscription price hikes in the streaming industry.
Apple has raised the monthly subscription price for its Apple TV+ streaming service from $12.99 to $14.99, with the annual plan increasing from $99 to $119. This marks the fourth price hike for the service in four years and also affects the individual Apple One subscription.
Apple has raised the monthly and annual prices for Apple TV and the monthly price for the Apple One Individual plan. This follows a previous price increase for Apple Music and reflects expanded content offerings on Apple TV.