● Covered by 4 sources · 5 reportsMedium impact5 neutral
Phil Schiller Steps Down from App Store and Apple Events Leadership
Key points
- Phil Schiller stepped down from leading the App Store and Apple events.
- The App Store leadership moves to Eddy Cue's services team.
- Nola Weinstein now leads Apple events.
- Schiller remains an Apple Fellow, working on unspecified initiatives.
- Schiller joined Apple in 1987 and helped launch the App Store in 2008.
- Tim Cook stepped down as Apple CEO.
- John Ternus took over as Apple CEO.
- Schiller led the App Store since 2015.
- Schiller helped shape the iPhone and iPod.
- Schiller was Senior Vice President of Marketing until 2020.
- Schiller's exit was influenced by new plans from CEO John Ternus and Eddy Cue.
- Ternus and Cue plan to increase App Store margins and recurring revenue.
- Schiller believed this strategy would increase conflict with developers and governments.
Leadership Transition at Apple
Phil Schiller, a veteran Apple executive, has relinquished his responsibilities as the head of the App Store and Apple events. This change marks a further reduction in Schiller's active duties at the company, though he will continue in his role as an Apple Fellow.
New Leadership for Key Divisions
Leadership of the App Store will now shift to Apple's services team, led by Eddy Cue. Carson Oliver will manage the day-to-day operations of the App Store. Separately, Nola Weinstein has taken over leadership for Apple events.
Schiller's Continued Role
Schiller will remain an Apple Fellow, a position he transitioned to in 2020 when Greg Joswiak took over as senior vice president of worldwide marketing. In his current capacity, Schiller is expected to work on unspecified initiatives for Apple. Despite the reduction in his leadership roles, reports indicate that Schiller was still working nearly 80 hours a week prior to this change.
Background and Impact
Phil Schiller joined Apple in 1987 and became the company's head of marketing in 1997. He played a significant role in the development of products such as the iPhone, iPad, iPod, and Macs, and co-launched the App Store with Steve Jobs in 2008. He began heading the App Store in 2015. This latest transition is seen by some Apple employees as a step towards his eventual retirement.
Updates
- Schiller's exit was influenced by new plans from CEO John Ternus and Eddy Cue.
- Ternus and Cue plan to increase App Store margins and recurring revenue.
- Schiller believed this strategy would increase conflict with developers and governments.
- Tim Cook stepped down as Apple CEO.
- John Ternus took over as Apple CEO.
- Schiller led the App Store since 2015.
- Schiller helped shape the iPhone and iPod.
- Schiller was Senior Vice President of Marketing until 2020.
✨ This summary was generated by AI from the outlets' reporting listed below. It is not independently verified and may contain errors — check the original sources. How BrevFeed works →
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How outlets covered it
Phil Schiller's decision to step down as head of the App Store was reportedly influenced by new plans from CEO John Ternus and services chief Eddy Cue to increase App Store margins and recurring revenue. Schiller believed this strategy would escalate conflicts with developers and governments, leading him to exit his leadership role. This shift indicates a potential change in Apple's approach to App Store monetization, which could impact developers and regulatory relations.
Phil Schiller, who led Apple's App Store since 2015, has stepped down from his role, transitioning to an Apple Fellow position. This change is part of a larger trend of high-level executive departures at Apple, coinciding with Tim Cook's departure as CEO and John Ternus taking over the role.
Phil Schiller has reportedly stepped down from his roles overseeing Apple's App Store and product events, continuing as an Apple Fellow focusing on unspecified initiatives. This change signifies a restructuring within Apple's executive teams, impacting key areas like developer relations and product launches.
Phil Schiller is stepping down from his leadership roles for the App Store and Apple events, but will retain his Apple Fellow title. This change is part of a broader executive transition at Apple, with the App Store division moving under services head Eddy Cue.
Phil Schiller has stepped down from his leadership roles for the App Store and Apple events, transitioning these responsibilities to other executives. The App Store leadership moves to Eddy Cue's services team, with Carson Oliver managing day-to-day operations, while Nola Weinstein now leads Apple events. This change marks a further reduction in Schiller's active duties at Apple, where he remains an "Apple Fellow."