Infracost Hiring Marketing Lead to Enhance Customer Acquisition

Overview of the Position

Infracost is hiring a Marketing Lead to create and implement marketing strategies aimed at improving customer acquisition and enhancing brand awareness. Key responsibilities include maintaining the marketing calendar, crafting messaging, and developing marketing content such as website copy and blog posts.

Role Responsibilities

The new hire will collaborate closely with the CEO and co-founder, Hassan, as well as teams across engineering, product, and sales. Initial tasks will involve onboarding and analyzing current marketing funnels, with expectations to launch the first campaign within the first 30 days.

By 60 days, the Marketing Lead should be capable of executing campaigns and reviewing performance metrics to shape future strategies, culminating in a more robust marketing effort by 90 days.

Target Candidates and Work Environment

Infracost values a self-starter mentality, a willingness to experiment, and the ability to wear multiple hats typical of startup environments. Candidates should be prepared for hands-on execution and strategic planning.

The role requires the candidate to be located in US or Canadian time zones, as they will work remotely but closely with the West Coast team. Weekly company meetings are scheduled to foster efficient collaboration.

Company Background

Founded in 2021, Infracost serves FinOps practitioners and platform engineers by helping them proactively identify and resolve cloud cost issues early in the development process. The platform integrates with developer tools like GitHub and Azure Repos to provide cost impact insights during the development lifecycle.