● Covered by 1 source · 1 reportLow impact1 neutral
Adobe Brand Visibility formed from Semrush acquisition and LLM Optimizer
Key points
- Adobe Brand Visibility is a new GEO software.
- It combines Semrush's AI visibility product and Adobe's LLM Optimizer.
- A three-day hackathon facilitated the integration.
- The product helps improve AI visibility, citations, and share of voice.
Product Origin
Adobe Brand Visibility is a new GEO software product that emerged from Adobe's acquisition of Semrush. The product integrates Semrush's AI visibility product with Adobe's LLM Optimizer.
Integration Approach
Instead of a large-scale infrastructure integration, Adobe utilized a three-day internal hackathon to combine the technologies. This method was chosen to accelerate the delivery of customer value.
Product Functionality
Adobe Brand Visibility assists companies in enhancing their AI visibility, citations, and share of voice. The product is now available for preview.
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Reporting from
Adobe Brand Visibility, a new GEO software product, was created by integrating Semrush's AI visibility product with Adobe's LLM Optimizer. This integration was achieved through a three-day internal hackathon to quickly deliver customer value.