Adobe is updating its Premiere Pro video editing software with new Generative Media tools. These tools allow editors to generate video, sound effects, music, and soundscapes directly within the project timeline. The integration means editors no longer need to switch to external applications or browsers to create or find missing B-roll or audio elements.
The core change is the accessibility of AI generators within the editing workflow. Editors can highlight an empty section on a video or audio track and generate context-aware, editable clips. This feature supports various underlying AI models, including Adobe Firefly, Google Veo, Runway, Luma, and Kling, allowing users to select the best fit for their project's style.
Premiere Pro is also receiving new AI-powered audio tools, currently in beta. These tools can separate overlapping speakers in audio tracks, automatically reduce music volume under speech (ducking), and independently adjust dialogue and ambient sounds. These additions aim to provide more precise control over audio elements within video projects.
In a related development, Adobe is introducing an AI Assistant to After Effects, also in beta. This assistant allows editors to use plain-language commands to perform tasks such as reorganizing projects, resolving technical issues, and creating effects without requiring manual expression writing. This aims to simplify complex operations for After Effects users.
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Adobe is integrating new Generative Media tools directly into the Premiere Pro video editing software, allowing editors to generate video, sound effects, music, and soundscapes without leaving the project timeline. This update aims to streamline workflows by providing immediate access to AI models like Adobe Firefly, Google Veo, Runway, Luma, and Kling within the editing environment. The change matters because it reduces the need for external applications, potentially accelerating content creation for video professionals.