AI-generated political ads flood social media ahead of Victorian election

AI in Political Advertising

Social media platforms are seeing a surge of AI-generated images used in political advertising campaigns leading up to the Victorian election. These ads depict alarming scenarios, such as a man firebombing a petrol station, a woman giving birth due to ambulance delays, and a flood representing state debt. These campaigns are attracting thousands of views.

Significant Spending on Campaigns

One group, Fix Victoria, reportedly spent up to $100,000 on these ads in August, exceeding the spending of most major political parties and candidates. Another group, Better Victoria, is also investing heavily in short ads that contrast Labor initiatives with investments in other public services. The substantial financial backing highlights the strategic intent behind these campaigns.

Origins of 'Fix Victoria'

Fix Victoria is managed by experienced political operatives who previously held senior positions at the Institute of Public Affairs (IPA), a conservative thinktank. Deborah Henderson, former deputy executive director of the IPA, registered Fix Victoria in early August. Andrew Hudgson and Gideon Rozner, who also held roles at the IPA, are the communications director and head of advocacy, respectively. While Fix Victoria claims to be a separate entity, the strong ties to the IPA, a long-term critic of Labor governments, suggest a coordinated effort.

Political Affiliations and Impact

Gideon Rozner, head of advocacy for Fix Victoria, previously announced rejoining the Liberal party to support its new leader, Jess Wilson, indicating a clear political alignment. The use of AI-generated content in such a prominent and well-funded manner introduces a new dimension to political campaigning, potentially influencing public perception and debate in the lead-up to the election.