AI tools used by criminals to create fake retail websites, deepfakes, and phishing attacks

AI Supercharges Scams

National Trading Standards reports that criminals are increasingly using AI to enhance scam operations. This includes creating fake retail websites that mimic legitimate businesses, often claiming to sell UK-made products, but instead deliver cheap goods or nothing at all. These sites can appear polished and professional due to AI-generated content.

New AI-Powered Techniques

Beyond fake websites, AI is being used for romance scams to maintain long-term conversations with victims, and for deepfake videos and voice cloning to impersonate family or friends requesting emergency funds. AI also enables the mass generation of error-free, personalized phishing emails, text messages, and social media posts, making them harder to distinguish from legitimate communications.

Outdated Scam Detection Methods

Consumer groups like Which? note that traditional methods for spotting scams, such as looking for typos or grammatical errors, are no longer reliable due to AI's ability to produce flawless text. This shift necessitates new approaches to consumer protection against fraud.

Protection Measures

To protect themselves, individuals should avoid sending money or personal information to unverified contacts. It is advised to research businesses thoroughly, check official registers like the Financial Conduct Authority's Firm Checker, and directly verify job adverts. Consumers should also be wary of pressure tactics and not assume authenticity based solely on hearing a voice or seeing someone on a video call.

Reporting Fraud

Fraud and scams can be reported to Report Fraud or by calling 0300 1232040. The Citizens Advice Consumer Helpline is also available at 0808 223 1133 for advice.