Anker introduced its first over-the-counter (OTC) hearing aids at IFA 2026. This announcement positions Anker to potentially address a market gap created by the recent departure of LXE Hearing, parent company of Eargo and Lexie Hearing, from the US OTC hearing aid sector.
The new hearing aids utilize a receiver-in-canal (RIC) design, where the main body rests behind the ear. They incorporate Anker's Thus chip, previously featured in the Soundcore Liberty 5 Pro earbuds, which is noted for its voice isolation capabilities. The devices include four beam-forming microphones to focus on speech from the user's front.
Anker's new hearing aids offer up to 12 hours of use on a single charge, with the accompanying charging case extending total usage to 36 hours. A five-minute fast charge provides two additional hours of use, which Anker states is the quickest fast charge among its competitors.
Specific details regarding exact models, US availability, and pricing have not yet been released. Further information is expected to be announced by the end of the year.
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Anker announced its entry into the over-the-counter (OTC) hearing aid market at IFA 2026, introducing a receiver-in-canal (RIC) model. This move follows the exit of other major manufacturers from the US OTC hearing aid market, potentially filling a gap in availability.