● Covered by 1 source · 1 reportLow impact1 neutral
Apple Fitness+ team experiences layoffs, content release frequency to decrease
Key points
- Apple laid off employees from the Fitness+ team.
- Layoffs primarily affected audio feature development.
- New content releases for Fitness+ will decrease in frequency.
- The changes are seen as initial steps in cost-cutting measures.
Fitness+ Team Experiences Layoffs
Apple has reportedly laid off a small number of employees from its Apple Fitness+ team. These layoffs specifically impacted individuals working on audio features within the service, such as the guided Time to Walk and Time to Run sessions.
Reduced Content Release Frequency
Following the layoffs, the frequency of new content releases for Apple Fitness+ is expected to decrease. While new content will not cease entirely, its availability will be less frequent than before. This adjustment is part of a broader reevaluation of the service's operational costs.
Broader Changes Anticipated for Fitness+
The layoffs are viewed internally as the initial phase of more significant cost-cutting measures and other changes for Apple Fitness+ in the coming months and years. The service's future has been under review, with leadership shifting to Eddy Cue and Sumbul Desai, who are reportedly pushing for faster development and increased competitiveness in health and fitness offerings.
✨ This summary was generated by AI from the outlets' reporting listed below. It is not independently verified and may contain errors — check the original sources. How BrevFeed works →
The daily brief
One email each morning: the day's tech stories, clustered across outlets and summarized. No account needed.
One email a day. Unsubscribe in one click, any time.
Today's brief
Spend a few minutes, get the whole day. Every topic's top stories in one hands-free rundown — listen, watch, or read the transcript.
▶ Play today's brief
New every morning, and the back catalogue is archived by date.
Reporting from
Apple has laid off employees working on its Fitness+ service, specifically affecting those involved with audio features like Time to Walk and Time to Run. This move is reportedly the beginning of broader changes to the service, including a reduction in the frequency of new content releases. The layoffs indicate Apple's efforts to cut costs and reassess the future direction of Fitness+.