● Covered by 1 source · 1 reportLow impact1 negative
Apple introduces persistent promotional banners for its services within iOS Settings app
Key points
- Promotional banners appear in the iOS Settings app.
- Banners promote iCloud+, Apple Music, Apple TV, and AppleCare+.
- Many banners cannot be easily dismissed and persist for weeks.
- Users express frustration on social media platforms.
New Promotions in iOS Settings
Apple has started displaying promotional banners for its own products and services directly within the Settings application on iOS devices. These banners are located near the top of the display and advertise offerings such as paid iCloud+ storage, free trials for Apple Music and Apple TV, and the AppleCare+ extended warranty program.
User Frustration with Persistence
A key point of contention for iOS users is the persistent nature of these promotions. Many banners do not offer a clear 'dismiss' button, and users report that the only way to remove them is to either wait for them to expire, which can take weeks or months, or to subscribe to the advertised service. This often leaves a persistent notification badge on the Settings app icon, contributing to user annoyance.
Community Reaction
The introduction of these persistent promotions has generated significant negative feedback from the iOS user community. Users have voiced their frustration on social media platforms and Reddit, comparing the experience to 'enshittification' seen in other operating systems. The discontent appears widespread, particularly following recent iPhone launches where some promotions, like those for Apple Music, appear after purchasing a new device.
Apple's Services Strategy
While seemingly at odds with Apple's premium user experience reputation, this move aligns with the company's broader strategy to increase revenue from its services division. Apple has been placing growing emphasis on its services segment, and these in-OS promotions are a direct method to encourage existing hardware users to subscribe to additional Apple offerings.
✨ This summary was generated by AI from the outlets' reporting listed below. It is not independently verified and may contain errors — check the original sources. How BrevFeed works →
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Reporting from
Apple has implemented persistent promotional banners for its services, such as iCloud+, Apple Music, and AppleCare+, within the iOS Settings app. These banners often lack a dismiss option and can remain visible for weeks, leading to user frustration. This change reflects Apple's increasing emphasis on its services revenue.