● Covered by 4 sources · 4 reportsMedium impact4 neutral
Apple Music to open 600-capacity concert venue in London's Battersea Power Station
Key points
- Apple Music Hall will open in London's Battersea Power Station.
- The venue has a 600-person capacity and advanced camera/speaker systems.
- Performances will be filmed and broadcast live online via Apple Music.
- This marks Apple's return to London's live music scene after iTunes Festival.
- Apple Music Hall opens on September 28.
- The venue has a 38-foot wide stage.
- It features a 48-speaker surround sound system for Spatial Audio.
- The venue supports over 16 broadcast cameras and iPhone video capture.
- Apple is also opening new radio studios at Battersea Power Station.
- All London-based Apple Music Radio hosts will broadcast from the new studios.
- The venue is located beneath Apple's European headquarters.
- Apple Music Hall is a 600-seat venue.
- Oliver Schusser is Apple's VP of Apple Music and International Content.
- The venue's interior design includes heritage brickwork, fluted arches, and bronze balconies.
New Venue in London
Apple Music is launching a new concert venue, named Apple Music Hall, in London. The venue is situated beneath Apple's European headquarters at Battersea Power Station and has a capacity of 600 people. It is expected to open in the coming weeks.
Focus on Filmed Broadcasts
The primary purpose of the Apple Music Hall is to host one-off shows by recording artists, which will be filmed and broadcast live online. Oliver Schusser, Apple Music's vice president, stated the facility contains extensive camera and speaker systems for its size. Apple intends to use the venue to connect artists with fans and broadcast content on Apple Music, rather than competing directly in the live music business.
Return to Live Music
This initiative marks Apple's re-entry into the London live music scene, nine years after discontinuing the iTunes Festival. The iTunes Festival previously featured major artists performing free concerts at various London venues. The new venue's stage is 38-foot long and can be configured for different show formats.
Context of London's Music Scene
The opening occurs as London's live music scene faces challenges, with 45 venues closing in the capital last year. Nationally, approximately 400 clubs closed between 2020 and 2025 due to rising costs and post-Covid lifestyle changes. Culture secretary Lisa Nandy welcomed the development, viewing it as a vote of confidence in the UK's creative sector.
Updates
- Apple Music Hall is a 600-seat venue.
- Oliver Schusser is Apple's VP of Apple Music and International Content.
- The venue's interior design includes heritage brickwork, fluted arches, and bronze balconies.
- Apple Music Hall opens on September 28.
- The venue has a 38-foot wide stage.
- It features a 48-speaker surround sound system for Spatial Audio.
- The venue supports over 16 broadcast cameras and iPhone video capture.
- Apple is also opening new radio studios at Battersea Power Station.
- All London-based Apple Music Radio hosts will broadcast from the new studios.
- The venue is located beneath Apple's European headquarters.
✨ This summary was generated by AI from the outlets' reporting listed below. It is not independently verified and may contain errors — check the original sources. How BrevFeed works →
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How outlets covered it
Apple has opened the Apple Music Hall, a 600-seat concert venue at its London headquarters, featuring 48-speaker Spatial Audio and 16 camera locations. This venue is designed to capture and broadcast live music performances, supporting Apple Music Live concerts and recordings.
Apple is opening its first live music venue, Apple Music Hall, on September 28th in London, located beneath its European headquarters in Battersea Power Station. The 600-capacity venue will host performances, recording sessions, and video broadcasts, and includes a 48-speaker spatial sound system and two recording studios.
Apple is opening the Apple Music Hall, a 600-person capacity live music venue, and new radio studios at Battersea Power Station in London on September 28. The venue will host one-off concerts with live-streaming for Apple Music subscribers and features advanced audio and video capabilities.
Apple Music is opening a new 600-capacity concert venue, Apple Music Hall, in London's Battersea Power Station, located beneath its European headquarters. The venue will host live performances by artists, which will be filmed and broadcast online, marking Apple's return to hosting live music events in London.