● Covered by 1 source · 1 reportLow impact1 neutral
Apple Music unveils new brand identity featuring Liquid Glass design
Key points
- Apple Music launched a new brand identity.
- The new design uses the Liquid Glass aesthetic.
- Production involved a design agency and a music producer.
- Specialized equipment created visual effects with mineral oil.
New Brand Identity for Apple Music
Apple Music has revealed a new brand identity, adopting the company's Liquid Glass design language. This update aligns Apple Music with other recent design changes across Apple's ecosystem.
Behind the Design Process
The rebrand involved a comprehensive production effort. Apple collaborated with design agency TBWA/Media Arts Lab and music producer Fred again.. to develop the new visuals. The process included a crewed set with cameras and lighting.
A key element of the visual production involved using a mineral oil tank equipped with a transducer. This setup transmitted audio signals into physical ripples, which were then filmed interacting with transparent panels displaying the new branding. Mineral oil was chosen for its higher viscosity to achieve specific visual effects.
Context of Apple's Design Language
The Liquid Glass aesthetic is part of a broader design trend at Apple. This rebrand is an incremental update within Apple's ongoing evolution of its visual identity across its products and services.
✨ This summary was generated by AI from the outlets' reporting listed below. It is not independently verified and may contain errors — check the original sources. How BrevFeed works →
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Reporting from
Apple Music introduced a new brand identity incorporating the Liquid Glass design language. This rebrand involved a detailed production process, including a design agency, a music producer, and specialized equipment to create visual effects.