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Apple releases new subscription retention tool for developers with in-app offers

🔄 Updated 2d ago
Aggregated by BrevFeed releases · updated 2d ago
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Key points

  • Retention Messaging feature is now available to developers.
  • Developers can display personalized messages and special offers during cancellation.
  • Messages can include text, images, or discounts.
  • Up to 10 retention messages per app can be configured in App Store Connect.

New Retention Messaging Feature

Apple has rolled out its new Retention Messaging feature, which was initially announced at WWDC. This tool allows developers to present personalized messages and special offers directly to users who are in the process of canceling their subscriptions. The goal is to reduce subscription churn by providing an incentive for users to reconsider their cancellation.

Functionality and Configuration

Developers can configure these retention messages within App Store Connect. The messages can incorporate text, images, or specific discount offers. Apple's documentation indicates that developers can create up to 10 unique retention messages per application, each linkable to one or more subscriptions. An API is also available by request for more customized message delivery based on subscriber details.

Distinction from Previous Tools

This new feature differs from Apple's earlier "Win-Back Offers," which were designed to re-engage former subscribers after they had already canceled or let their subscriptions expire. Retention Messaging allows developers to engage with users proactively, before the cancellation process is finalized, providing an opportunity to retain subscribers at a critical decision point.

✨ This summary was generated by AI from the outlets' reporting listed below. It is not independently verified and may contain errors — check the original sources. How BrevFeed works →

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Reporting from

9to5Mac — Apple now lets developers offer discounts when users move to cancel subscriptions 💬 Discuss on HN 2d ago →

Apple launched a new Retention Messaging feature for developers, allowing them to offer discounts and personalized messages to users attempting to cancel subscriptions. This tool enables developers to intervene before cancellation is complete, unlike previous "Win-Back Offers" which targeted former subscribers.