● Covered by 2 sources · 4 reportsLow impact1 negative3 neutral
Apple's New HomeView Smart Display Priced at $299; Apple TV 4K Price Increases to $299
Key points
- Apple introduces HomeView smart display at $299.
- Apple TV 4K (128GB) price increases to $299.
- HomeView pricing aims to attract new users to the category.
- Apple TV 4K is now positioned as specialized hardware.
- HomeView out-of-warranty repairs cost $279.
- HomeView AppleCare accidental damage fees are $39.
- HomeView is a 7-inch smart display.
- HomeView is available for pre-order.
- HomeView shipments begin November 13.
- HomeView has two models: HomeView and HomeView (Wall Mounted).
- HomeView (Wall Mounted) does not include a wall mount or power adapter.
- Standard HomeView includes a base with a more powerful built-in speaker system.
- Amazon sells HomeView for $289.99.
- HomeView is available in gray and starlight colorways.
- HomeView recognizes up to six household members.
- HomeView automatically switches between personalized experiences.
- HomeView supports Matter and Thread.
- HomeView controls compatible smart home devices.
- HomeView views live feeds and recorded footage from HomeKit Secure Video cameras.
- Apple TV 4K (4th-gen) includes built-in microphones.
- Apple TV 4K (4th-gen) includes an upgraded remote.
- Apple TV 4K (4th-gen) supports surround sound with HomePod mini 2.
- Apple TV 4K (4th-gen) is available for slightly less on Amazon.
- Apple TV 4K (2nd-gen) sold for $99.
HomeView: A New Product Category Entry
Apple has launched HomeView, a new smart display, with a price tag of $299. This pricing is considered surprisingly affordable for a new product category from Apple, suggesting an intent to invite users to try the device. HomeView is expected to offer the polish and user experience typical of Apple products, despite the company not being the first to enter the smart display market.
Apple TV 4K Price Evolution
The Apple TV 4K has seen its price increase to $299 for the 128GB model. This marks a significant jump from previous generations. In 2021, the Apple TV 4K (2nd generation) was $179. By late 2022, the 3rd generation was introduced at $129 (64GB) and $149 (128GB), which was seen as a price correction. However, prices increased in June, with the 128GB model reaching $249, and now $299.
Market Positioning and Value
The $299 price point for Apple TV 4K positions it as specialized hardware rather than a standard streaming device. This is notable given that many 65-inch 4K LED TVs with built-in streaming apps are available for the same price. The Apple TV 4K is increasingly aimed at users seeking a full Apple ecosystem experience on their television, rather than just basic streaming capabilities.
Updates
- Apple TV 4K (4th-gen) includes built-in microphones.
- Apple TV 4K (4th-gen) includes an upgraded remote.
- Apple TV 4K (4th-gen) supports surround sound with HomePod mini 2.
- Apple TV 4K (4th-gen) is available for slightly less on Amazon.
- Apple TV 4K (2nd-gen) sold for $99.
- Amazon sells HomeView for $289.99.
- HomeView is available in gray and starlight colorways.
- HomeView recognizes up to six household members.
- HomeView automatically switches between personalized experiences.
- HomeView supports Matter and Thread.
- HomeView controls compatible smart home devices.
- HomeView views live feeds and recorded footage from HomeKit Secure Video cameras.
- HomeView out-of-warranty repairs cost $279.
- HomeView AppleCare accidental damage fees are $39.
- HomeView is a 7-inch smart display.
- HomeView is available for pre-order.
- HomeView shipments begin November 13.
- HomeView has two models: HomeView and HomeView (Wall Mounted).
- HomeView (Wall Mounted) does not include a wall mount or power adapter.
- Standard HomeView includes a base with a more powerful built-in speaker system.
✨ This summary was generated by AI from the outlets' reporting listed below. It is not independently verified and may contain errors — check the original sources. How BrevFeed works →
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How outlets covered it
Apple launched a new 4th-generation Apple TV 4K for $299, a price widely considered too high by tech reviewers. While it includes new features like built-in microphones and an upgraded remote, previous generations offer Siri AI support at lower costs, and the price increase significantly outpaces inflation compared to older models.
Amazon is offering a $10 discount on Apple's new HomeView smart display, reducing its price to $289.99 for gray and starlight colorways. This pre-launch discount is uncommon for new Apple products.
Apple released the estimated service costs for its new HomeView smart display, indicating that out-of-warranty repairs will cost $279. This pricing suggests Apple may replace entire units rather than repair individual components, with AppleCare accidental damage fees set at $39.
Apple has introduced HomeView, a new smart display, at a $299 price point, which is seen as an entry-level price for a new product category. Concurrently, the Apple TV 4K (128GB model) has increased in price to $299, continuing a trend of price hikes for the streaming device. This pricing strategy positions HomeView as an accessible new product while making the Apple TV 4K a more specialized, higher-cost offering.