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Apple to reopen redesigned Oracle store in Reading, UK, as Basingstoke store closes
Key points
- Apple's Oracle store in Reading will reopen in December with a new design.
- The Apple Festival Place store in Basingstoke will close in November.
- The Reading store will feature an experience room, Genius Bar, and Apple Pick Up area.
- Apple is updating multiple UK stores and has opened/relocated 28 stores worldwide.
Apple Store Reopening in Reading
Apple is set to reopen its store in the Oracle Shopping Centre in Reading, UK, in December. The store will feature a completely new design, offering updated facilities for customers. This location originally opened in June 2011.
Basingstoke Store Closure
Ahead of the Reading store's reopening, Apple's Festival Place store in Basingstoke will close in November. This closure will reduce Apple's UK retail presence to 38 stores. The Basingstoke store has been operational since 2011.
New Store Features
The redesigned Apple Oracle store will include an experience room for product exploration, a designated Genius Bar for support, and an Apple Pick Up area for online order collection. The store will also host free Today at Apple sessions, providing instruction on product usage.
Retail Strategy and Employee Transition
Apple states that all team members from the closing Basingstoke store will have the opportunity to transfer to the new Oracle store or other Apple Store locations. This move aligns with Apple's broader strategy of revamping its retail footprint, which has included upgrades to stores in London and Essex, with Birmingham and Southampton also slated for updates. Globally, Apple has opened 11 new stores and relocated 17 others with newer designs in the past 18 months.
✨ This summary was generated by AI from the outlets' reporting listed below. It is not independently verified and may contain errors — check the original sources. How BrevFeed works →
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Reporting from
Apple is reopening its Oracle Shopping Centre store in Reading, UK, in December with a new design, while its Festival Place store in Basingstoke will close in November. This change is part of Apple's ongoing strategy to update its retail locations globally, offering customers updated facilities and services.