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Apple TV+ Achieves Record Viewership Driven by Emmy Wins and New Releases
Key points
- Apple TV+ viewership increased 67% year-over-year for the week of September 14.
- The platform secured 29 Emmy wins, with 14 for "Widow's Bay."
- New releases included "Ted Lasso" Season 4 and the film "Mayday."
- "Mayday" became Apple TV+'s biggest film debut, with 8.7M views in its first week.
Record Viewership for Apple TV+
Apple TV+ achieved its highest weekly viewership ever for the week of September 14, marking a 67% increase compared to the previous year. This record was primarily driven by recent Emmy wins and the release of new content on the platform.
Emmy Success and Content Releases
The platform secured 29 Emmy awards, with the series "Widow's Bay" receiving 14 of these, including Outstanding Comedy Series. Other series like "Pluribus" also saw six Emmy wins. Concurrently, Apple TV+ released the fourth season of "Ted Lasso," the return of "Slow Horses," and the film "Mayday."
Impact of New Releases
"Mayday" became the biggest film debut on Apple TV+ to date, accumulating 8.7 million views in its first week in the U.S. "Widow's Bay" experienced a 280% week-over-week increase in viewership following its Emmy wins, while "Pluribus" saw a 200% surge. These increases were noted across multiple countries, including the US, UK, Canada, Australia, and Germany.
iCloud+ Expansion Contribution
Beyond content, Apple's recent expansion of iCloud+ may have also contributed to the viewership growth. Apple TV+ is now included with iCloud+ at no additional charge in over 100 countries, extending the streaming service's reach to 59 new markets and a total of 170 countries.
✨ This summary was generated by AI from the outlets' reporting listed below. It is not independently verified and may contain errors — check the original sources. How BrevFeed works →
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Reporting from
Apple TV+ recorded its highest weekly viewership ever for the week of September 14, increasing by 67% year-over-year. This surge was attributed to 29 Emmy wins, including 14 for "Widow's Bay," and new content like the fourth season of "Ted Lasso" and the film "Mayday."