Apple TV has secured the global streaming rights for "Dustfall," a crime series originating from Australia. This acquisition is notable as it represents a further step away from Apple TV's long-standing strategy of exclusively offering original content since its launch in 2019.
Historically, Apple TV focused solely on original productions, with exceptions primarily for children's content like Peanuts holiday specials. However, this approach has begun to change. The acquisition of "Dustfall" follows the recent premiere of the British comedy "Small Prophets," for which Apple also acquired rights.
Both "Small Prophets" and "Dustfall" were created by international production companies and are slated to air in select territories overseas before their global debut on Apple TV. "Dustfall," starring Anna Torv, is scheduled to join the streamer in 2027. This indicates a strategic move by Apple to license high-quality international series to enhance its content catalog, complementing its original-first approach.
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Apple TV has acquired the global streaming rights for "Dustfall," an Australian crime series, marking its second recent deviation from an originals-only content strategy. This acquisition, following "Small Prophets," indicates a strategic shift for Apple TV to license more third-party content to expand its catalog.