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Apple updates online accessories shopping experience with new design and features
Key points
- Apple updated its online accessories store and App Store experience.
- The new design includes curated categories like "Student Life" and "Travel Ready".
- Improved filtering, search, and chat with specialists are now available.
- The changes apply to both Apple and third-party accessories.
Revamped Online Accessories Store
Apple has launched a redesigned shopping experience for accessories on its online store and within the Apple Store app. The update, which went live last week, introduces a more modern interface for browsing and purchasing accessories.
New Browsing and Filtering Capabilities
The updated platform features new editorial curations and categories such as "Student Life," "Power Picks," "Fresh Colors," "Travel Ready," and "Work from Home." Users can also view recommendations based on their shopping bag contents and filter accessories by product category. The new experience includes enhanced filtering options and improved search functionality.
Enhanced Customer Interaction
Alongside the design changes, Apple has integrated the ability for customers to chat directly with Apple Specialists through the accessories website. The platform continues to allow users to easily view both Apple-made and third-party accessories.
✨ This summary was generated by AI from the outlets' reporting listed below. It is not independently verified and may contain errors — check the original sources. How BrevFeed works →
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Reporting from
Apple revamped its online accessories store and App Store experience, introducing a modern design, new browsing categories, and improved filtering. This update aims to simplify the process of finding and purchasing accessories for Apple users.