In March 2020, Jorge Elías Pereyra, a gaucho living fifty miles from the nearest village on Argentina's Península Valdés, relied on an AM radio for communication. Pereyra, who had no internet or cellphone service, used a solar-powered receiver to listen to daily broadcasts. His outpost was over a hundred miles from cities with radio stations like Trelew and Puerto Madryn.
Pereyra tuned into "Mensajes al Poblador Rural" (Messages to the Rural Settler), a program broadcast several times daily by major AM-radio stations in Argentina. This system allows residents in remote, sparsely populated areas, primarily pastoralists, to send and receive personal messages. It serves as their primary means of communication with each other and the outside world.
Messages for the program can be submitted to the nearest radio station via phone call, WhatsApp, or even a handwritten note. Once received, these messages are read aloud during the scheduled broadcasts. Pereyra, for example, listened nightly hoping for updates from his family members, who worked on ranches spread across a wide area.
This radio-based communication system addresses the significant connectivity gap in rural Argentina, where traditional infrastructure is absent. It enables essential personal communication, such as family updates or lost item announcements, for individuals who would otherwise remain largely isolated. The system highlights an alternative communication method in areas lacking modern telecommunications.
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Residents in remote, sparsely populated regions of Argentina use AM radio broadcasts to send and receive personal messages. This system, called "Mensajes al Poblador Rural," functions as a communication method for individuals without internet or cell service, allowing them to connect with family and the outside world.