ASOS app users across the UK received push notifications containing an apparent extortion message. The message, addressed to "ASOS DPO and IT," stated, "we have fully compromised the Snowflake instance. Engage with us, or we will leak it."
Dozens of users reported receiving the message, which appeared directly on their phone screens. ASOS has not yet responded to requests for comment regarding the incident.
The message specifically claims that an unnamed group of hackers "fully compromised the Snowflake instance." Snowflake is a data storage company whose tools are used by many firms for data collection, analysis, and storage.
It is currently unknown if ASOS is a Snowflake customer or what data, if any, is stored with the service. Snowflake has been associated with several high-profile data breaches in recent years, including incidents involving Ticketmaster and Santander.
Cybersecurity experts note that this method of public extortion, directly informing customers via an app, is highly unusual. Most cybercriminal negotiations and extortions are conducted privately, with the aim of securing a quiet payment.
Charlotte Wilson, head of enterprise at Check Point, stated that if confirmed, this is a serious attack because the hackers used ASOS's own app as a ransom note. This method exploits the trust users place in notifications from company apps.
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ASOS app users in the UK received push notifications containing an extortion message from apparent hackers. The message claims the hackers compromised a "Snowflake instance" and threatens to leak data if ASOS's DPO and IT do not engage.