Beehiiv, a platform for creators, has announced an increase in its subscription prices. The company stated that these changes are intended to support continued investment in its core platform experience. This marks a significant shift for users who previously migrated to Beehiiv as an alternative to Substack.
The midrange Scale plan has been renamed to Lite and now costs at least $10 more per month, depending on subscriber count. For example, users with up to 10,000 subscribers will pay $139 per month, up from $109. The Pro plan, formerly Max, has also seen an increase, now costing $239 per month for up to 10,000 subscribers, compared to the previous $219. Creators with fewer than 2,500 subscribers retain access to a free tier.
The price increases have generated negative reactions from many creators on social media. Several users, who initially switched to Beehiiv to avoid Substack's 10 percent revenue cut, are now reconsidering their platform choice. Concerns include reduced profitability and a perceived lack of new features to justify the higher costs.
Freelance journalist Tim Stevens noted a 25% fee hike and a decline in sponsor choices and ad rates since joining Beehiiv. Matt Lombardo expressed frustration over the price increase without the addition of features like video podcasts or consistent growth engines. Another creator, Matt Brown, suggested that the increased prices make Beehiiv less viable for publishers with under 10,000 subscribers, especially those outside the United States or not charging subscription fees.
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Beehiiv, a creator platform, has raised its subscription prices, with increases of at least $10 per month for some plans. This change has led to dissatisfaction among users, many of whom joined Beehiiv to avoid Substack's revenue share.