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Bluesky to introduce in-network payments for commerce and fundraising

🔄 Updated 22d ago
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Key points

  • Bluesky plans to add payment features soon.
  • Payments will support in-network selling and fundraising.
  • The company seeks a non-advertising monetization strategy.
  • Bluesky operates as a Public Benefit Corporation.

Bluesky Introduces Payment Features

Bluesky announced plans to integrate payment functionalities into its decentralized social network in the coming months. This move is intended to facilitate existing commerce and fundraising activities among users on the platform.

Non-Advertising Monetization Strategy

CEO Toni Schneider and COO Rose Wang stated that the payment system is a foundational step in Bluesky's strategy to generate revenue without relying on advertising. They highlighted that users are already engaging in sales and fundraising, and the new features will simplify these interactions.

The company aims for a payment system that functions across Bluesky and other compatible applications within the network.

Leadership and Accountability

Toni Schneider, former CEO of Automattic, assumed the CEO role at Bluesky in March. He acknowledged user concerns regarding leadership changes and the introduction of new features, emphasizing that the decentralized nature of the platform holds the leadership team accountable, as users can migrate to other platforms if dissatisfied.

Public Benefit Corporation Mission

COO Rose Wang noted Bluesky's status as a Public Benefit Corporation (PBC), which integrates its mission directly into its business strategy. This structure supports the company's goal of enabling value creators on the network to benefit from their contributions, rather than centralizing all value with the platform.

✨ This summary was generated by AI from the outlets' reporting listed below. It is not independently verified and may contain errors — check the original sources. How BrevFeed works →

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Reporting from

Bluesky will implement payment features in the coming months to support commerce and fundraising activities on its decentralized social network. This initiative aims to provide a monetization model that does not rely on advertising, aligning with the company's Public Benefit Corporation status.