Building Multi-Region Visualizations with Highcharts in Amazon Quick Sight

Challenges with Multi-Region Data

Analyzing carrier performance data that spans multiple regions, such as the US and the UK, presents challenges due to differing competitive structures. The number of carriers, market density, and regional details vary significantly between geographies, making it difficult to create a single, unified view.

Native Amazon Quick Sight visualizations often fall short in representing these complex, layered questions. They cannot encode multi-carrier dominance across regions, render radar charts for multiple carriers and categories, or produce specialized chart types like bullet and dumbbell charts needed for nuanced data analysis.

Limitations of Native Quick Sight

When attempting to visualize multi-region data at scale, native Quick Sight requires workarounds such as building separate dashboards per region, using stacked bar charts for deltas, or averaging metrics. These compromises increase maintenance overhead and can obscure critical insights for stakeholders.

Integrating Highcharts for Advanced Visualizations

Embedding Highcharts as a custom visual in Amazon Quick Sight addresses these limitations. This integration allows for a single, unified JSON configuration to create complex visualizations.

Highcharts' tilemap chart type with colorAxis.dataClasses can encode carrier dominance across multiple regions, including multi-carrier ties, with legend toggles for filtering. Its polar line chart can render a true polygon radar for multi-carrier, multi-category comparisons, providing a full competitive profile.

Expanded Chart Type Capabilities

Beyond geographic and radar views, Highcharts unlocks additional chart types for detailed analysis. Users can implement bullet charts to show performance against a 100-point target with color-banded zones, dumbbell charts to illustrate the spread between a carrier’s best and worst metro markets, and waterfall charts to break down period-over-period scores.