California Governor Gavin Newsom has signed Assembly Bill 1130, which establishes penalties for online influencers who do not disclose paid political advertisements. This new law adds enforcement power to existing disclosure requirements for state and local political content.
Under AB 1130, regulators can impose fines of up to $5,000 for each instance of non-disclosure. Additionally, influencers who violate the law can be referred to law enforcement, potentially facing misdemeanor charges. Previously, California's disclosure requirements lacked specific fines or criminal penalties for non-compliance.
The legislation was introduced by Democratic Assemblyman Marc Berman, who noted ambiguity in the enforcement of prior disclosure laws. The New York Times reported on instances where influencers did not initially disclose payments for political content, such as during Tom Steyer's campaign for governor. Governor Newsom signed this bill as part of a larger legislative package aimed at protecting against election interference.
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California Governor Gavin Newsom signed AB 1130, a new law that introduces fines and potential misdemeanor charges for online influencers who fail to disclose paid political content. This legislation strengthens existing disclosure requirements by adding enforcement mechanisms, addressing previous ambiguities in the law.