Catch Raises $5 Million to Develop AI Executive Assistant with Guardrails

Funding for AI Executive Assistant

Catch, a startup focusing on AI-powered administrative assistance, has successfully raised $5 million in a funding round. This investment was co-led by Entrée Capital and Pitango, with additional participation from Seedcamp and Factorial Capital. The capital is intended to accelerate the development and deployment of Catch's AI executive assistant product.

Product Capabilities and Design

The AI assistant, also named Catch, is designed to function like a human executive assistant, managing sensitive communications, scheduling, and personal data. It operates with user-defined access permissions, allowing executives to specify which personal and workspace assets the AI can access. For example, if granted access to an inbox and calendar, it can proactively identify needs, such as booking a hotel for a flight, and seek user confirmation.

Catch aims to move AI agents beyond simple analysis and reporting into active decision-making, while maintaining human oversight. It can coordinate meetings, book travel, and manage follow-ups, integrating with existing communication channels like text, email, Slack, or phone without requiring new user interfaces.

Security and Guardrails

A core aspect of Catch's design is its emphasis on security and autonomy constraints. The system incorporates multiple internal guardrails, running on a cloud infrastructure with layers of security, encryption, and monitoring to protect user data. It operates strictly within granted permissions, which users can modify at any time, and includes the executive in the loop for critical decisions, ensuring human control over the agent's actions.