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Cloudflare launches 'The Cold Start' startup pitch competition at Cloudflare Connect

🔄 Updated 3d ago
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Key points

  • Cloudflare launches 'The Cold Start' competition.
  • Five early-stage startups will pitch live.
  • Event takes place at Cloudflare Connect in October.
  • Focus is on interesting ideas, not perfect pitch decks.

Cloudflare Connect to Host Startup Competition

Cloudflare announced "The Cold Start," a new live startup competition scheduled for its Cloudflare Connect event in San Francisco this October. This initiative aims to provide a platform for early-stage companies to present their innovations to an audience.

Competition Format and Focus

Five selected early-stage startups will each receive five minutes on stage to explain their product, its necessity, and their team's capability to build it. Cloudflare emphasizes a preference for clearly explained, interesting ideas over polished pitch decks or extensive market calculations.

Drawing on Cloudflare's Origins

The competition draws inspiration from Cloudflare's own launch 16 years ago at TechCrunch Disrupt. Cloudflare, then an infrastructure startup, gained significant traction and recognition, including being named 'Most Innovative Company,' despite not winning the main trophy. This experience informs their desire to offer a similar opportunity to new ventures.

Significance for Early-Stage Companies

"The Cold Start" offers participating startups visibility and a chance to connect with potential investors and partners within the Cloudflare ecosystem. This platform could be crucial for early-stage companies seeking to gain initial momentum and recognition in the tech industry.

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Reporting from

Cloudflare is hosting "The Cold Start," a live startup competition at its Cloudflare Connect event in San Francisco this October. Five early-stage companies will present their ideas on stage, offering them a platform similar to Cloudflare's own launch at TechCrunch Disrupt.