● Covered by 1 source · 1 reportLow impact1 neutral
Cloudflare Migrates Blog to EmDash, an Internal Astro-based CMS
Key points
- Cloudflare's blog moved to EmDash, an internal CMS.
- EmDash is built on Astro and designed for Cloudflare's ecosystem.
- The migration exemplifies Cloudflare's "Customer Zero" approach.
- Internal use helps validate product scale, security, and usability.
Cloudflare Blog Redesign and Migration
Cloudflare recently redesigned its blog, introducing features like dark mode and a modernized interface. This redesign was part of a larger migration project that moved the blog to EmDash, a new content management system. The migration occurred on August 12.
Introducing EmDash
EmDash is a content management system developed internally by Cloudflare. It is specifically built to operate with Astro and integrate with Cloudflare's existing infrastructure. The system was developed to address limitations with the previous CMS vendor.
The "Customer Zero" Philosophy
Cloudflare operates under a "Customer Zero" principle, meaning the company uses its own products internally before releasing them to customers. This approach ensures that products are tested at scale and refined in a demanding production environment. The internal use of EmDash for the Cloudflare blog is an example of this philosophy in action.
Internal Validation and Testing
Before the migration, Cloudflare evaluated EmDash by testing common user flows such as publishing, authoring, scheduling posts, and adding media. These tests aimed to determine if EmDash was functional and scalable enough to handle the Cloudflare Blog's extensive content and media requirements.
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Primary sources
GitHub emdash-cms/emdash GitHub cloudflare/mcp-server-cloudflare CVE CVE-2023-503877.5 HIGHReporting from
Cloudflare recently migrated its blog to EmDash, a new content management system built internally to work with Astro and Cloudflare's infrastructure. This migration demonstrates Cloudflare's "Customer Zero" philosophy, where the company uses its own products to validate and improve them before wider release.