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Cloudflare Redesigns Radar Landing Page for Broader Accessibility

🔄 Updated 1h ago
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Key points

  • Cloudflare redesigned Radar's landing page.
  • The goal is to make Radar accessible to a broader audience.
  • The new design uses a map as a visual reference.
  • Previous design was difficult for new users to parse.

Radar Platform Overview

Cloudflare's Radar platform offers real-time insights into global internet trends, leveraging Cloudflare's network infrastructure. Since its launch in 2020, Radar has primarily served expert users such as network operators and academic researchers who utilize its data for observing industry trends and global events.

Motivation for Redesign

Cloudflare identified a potential for Radar to serve a broader audience, including journalists, human rights advocates, and policymakers. The redesign addresses the need to make the platform more approachable for these new user groups while maintaining the technical depth required by existing expert users. The previous user experience was perceived as intimidating for first-time users.

Challenges with the Prior Design

The previous landing page presented information in a 'bento box' layout, which gave all content similar visual weight and disrupted reading patterns. This made the data difficult to parse for new users. Additionally, the styling was inconsistent with Cloudflare's overall brand, impacting trust and usability for external users.

Introducing the New Landing Page

The redesigned Radar landing page incorporates a map as a central visual reference, aiming for familiarity across diverse user backgrounds. This change is intended to provide a clearer path through the content, making the platform less intimidating and more intuitive for a wider range of users.

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Reporting from

Cloudflare has redesigned the landing page for its Radar platform, which provides real-time global internet trends. The update aims to make the data more accessible to a wider audience, including journalists and policymakers, beyond its existing technical user base.