The article points to a disconnect between public perception of a recession and rising costs, noting that credit card debt reached an all-time high of $1.28 trillion in Q4 2025. It states that approximately 40% of American adults cannot pay their credit card balance in full each month, indicating widespread financial pressure.
The author attributes current economic issues to a business practice of constraining supply, raising prices beyond what is justified by the constraint, and then refusing to lower them. This strategy, termed "Asymmetric Price Transmission" or "Rockets and Feathers," gained traction during the pandemic when supply chain disruptions provided cover for price increases.
Since the pandemic, the average markup over cost jumped from 56% to 72% in one year. Corporate profits have increased by 50%, while real hourly wages have only risen by 3%. Corporate profits were responsible for over a third of inflation from the pandemic's start and 53% by mid-2023, a significant increase compared to the 11% they drove in the preceding forty years.
The S&P 500 net profit margins reached an all-time high of 16.9% in Q2 2026, up from the 10-12% range seen in the prior decade. This indicates that corporations are maintaining high profitability even as consumers face increased costs.
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This article argues that corporate strategies of constraining supply and raising prices, rather than genuine shortages, are driving current inflation and increasing consumer debt. It highlights that corporate profits have significantly outpaced wage growth since the pandemic, contributing to economic strain for many Americans.